Senior Manager, Consumer Insights
Core
Lead consumer insights and market analytics to help Hong Kong Disneyland understand the market, target audiences, and future trends to support marketing and strategic business initiatives.
Role type
Senior Manager, Consumer Insights
Builds
Cohesive views of guest needs and attitudes by integrating primary and secondary datasets for marketing and strategy.
Domain
Tourism, Hospitality, Theme Parks, APAC Consumer Behavior
Deliverable
dashboards & analysis
Required skills
quantitative analysis, advanced statistics, market sizing, consumer tracking, segmentation, consumer foresight, social listening, ad testing, brand health studies, data synthesis, stakeholder management, report creation, presentation skills
Preferred skills
experience in tourism, resorts, airlines, or hospitality, knowledge of Mainland China and APAC consumer behaviors, digital ecosystems, cultural nuances
Technologies
social media analysis tools, consumer panel platforms, brand health study frameworks
Responsibilities
Source and develop insights on tourism activity and sentiment; develop foresight capabilities for future trends and risks; lead brand health studies; design and analyze ad hoc projects for commercial initiatives; oversee marketing-focused insights and pre-testing of activations; lead, coach, and develop team members
Seniority
Senior Manager, hands-on leadership with team development
