Sr. Marketing Manager, Orthodontics
Core
Own the DEXIS orthodontic marketing strategy from development through execution and optimization, translating insights into differentiated positioning and integrated content to drive adoption and commercial growth.
Role type
Senior Marketing Manager (Healthcare/Medical Device)
Builds
Integrated marketing campaigns, content strategies, and sales enablement programs for orthodontic growth initiatives.
Domain
Healthcare / Orthodontics / Medical Devices
Deliverable
product features
Required skills
Marketing strategy, messaging and positioning, content strategy, cross-functional leadership, campaign execution, influencer management, data analysis, budget management
Preferred skills
MBA, orthodontic/medical device/healthcare experience, expert/advocacy program experience
Technologies
Digital, social, email, web, events, public relations
Responsibilities
Lead North American orthodontic marketing strategy; Develop positioning frameworks and audience personas; Partner with sister operating company on shared objectives; Execute integrated campaigns across multiple channels; Create content strategy and editorial roadmap; Manage expert and influencer programs; Define KPIs and optimize campaign performance
Seniority
Senior, hands-on IC