Marketing Manager
Core
Develops and executes comprehensive marketing, business development, and brand strategies for Envista's dental portfolio to optimize market share and profitability.
Role type
Senior Marketing Manager (Healthcare/Medical Devices)
Builds
Brand activation campaigns, market research insights, and product launch strategies for Envista brands.
Domain
Dental, Medical Devices, Healthcare/Pharma
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Strategic planning, market research, competitive analysis, campaign management, vendor management, brand activation, data-driven optimization, segmentation frameworks, cross-functional collaboration
Preferred skills
MBA or post-graduate degree, experience with marketing analytics/CRM tools (Google Analytics, HubSpot, Salesforce), technical user requirement understanding
Technologies
Google Analytics, HubSpot, Salesforce, Microsoft Office Suite (Word, Excel, PowerPoint)
Responsibilities
Design annual marketing strategy aligned with business objectives; conduct market research and competitive analysis; manage brand activation across B2B and B2C channels; oversee product launches and events; track campaign performance and optimize based on data; manage marketing vendors and collaterals; collaborate with sales and training teams.
Seniority
Senior, hands-on IC with strategic oversight
