Director, Acquisition Marketing (LATAM)
Core
Lead subscriber acquisition strategy and paid media investment for FOX One's streaming service across Latin America.
Role type
Director, Acquisition Marketing (LATAM)
Builds
FOX One streaming service
Domain
Media & Entertainment / Streaming
Required skills
Performance marketing, International media strategy, Incrementality-based measurement, Paid media budget management, Agency partnership management, Strategic planning, Data analysis, Cross-functional leadership, Market expansion strategy, Operational process improvement
Preferred skills
Streaming/DTC business experience, Regional consumer behavior knowledge, Competitive landscape familiarity
Technologies
Paid social, Paid search, Youtube, Display, Connected TV (CTV), Marketing Mix Modeling (MMM), Geo-lift studies
Responsibilities
Develop regional growth plans aligned with global objectives, Optimize multi-million-dollar paid media budgets, Oversee integrated campaigns across paid social/search/video/display/CTV, Partner with US leadership to localize global strategies, Establish incrementality measurement frameworks, Lead agency partners, Provide strategic direction to LATAM team members, Report on regional acquisition performance, Identify emerging market opportunities, Drive operational improvements, Travel throughout LATAM markets
Seniority
Director, strategic leadership
