VP, Digital Growth and Product Marketing
Core
Lead digital revenue initiatives, casual game development, and user retention across owned platforms (website, mobile apps, CTV) to achieve revenue goals.
Role type
VP, Digital Growth and Product Marketing
Builds
Casual games, premium subscription tiers, novel ad-based models, and new digital lines of business
Domain
Media & Entertainment, Digital Publishing, Gaming
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Casual gaming development and management, P&L ownership, ad-monetized program execution, digital media publishing expertise, complex digital product feature launches, marketing automation platforms, Customer Data Platforms (CDPs), CRM orchestration, quantitative insights, cohort analysis, A/B testing
Preferred skills
Experience at a major media network or high-scale digital product company, experience running ad-monetized programs for games, deep understanding of CTV applications and modern content consumption behaviors
Responsibilities
Lead revenue growth and rollout of casual gaming efforts; test and scale new digital lines of business; identify platform monetization opportunities; own end-to-end strategic promotion and rollout of Fox News Games; develop GTM strategies for new product features; scale digital commerce strategy; oversee data-driven audience segmentation and personalized messaging; reduce churn and build user retention funnels
Seniority
VP, strategic leadership with hands-on execution
