VP, Digital Growth and Product Marketing
Core
Lead digital revenue initiatives, casual game development, and GTM strategies for Fox News Media's owned platforms (website, mobile apps, CTV) to drive audience growth, retention, and monetization.
Role type
VP, Digital Growth and Product Marketing
Builds
Casual games, premium subscription tiers, novel ad-based models, and new digital lines of business for Fox News Media
Domain
Media & Entertainment, Digital Publishing, Gaming
Required skills
Product marketing, digital growth, lifecycle marketing, casual gaming development and management, P&L ownership, ad-monetization, digital media publishing, CTV applications, product feature launches, marketing automation, CDPs, CRM orchestration, quantitative insights, cohort analysis, A/B testing
Responsibilities
Lead revenue growth and rollout of casual gaming efforts; test and scale new digital lines of business; identify platform monetization opportunities; own end-to-end promotion and rollout of Fox News Games; develop GTM strategies for new product features; drive digital commerce strategy; oversee audience segmentation and personalized messaging; reduce churn and build user retention funnels
Seniority
VP, strategic leadership & hands-on execution