Senior Manager, Social Media Strategy & Growth
Core
Oversee social media strategy and on-platform growth/monetization for a portfolio of large creator pages (1M+ followers) across Facebook, Instagram, TikTok, and X.
Role type
Senior Manager, Social Media Strategy & Growth
Builds
Creator content strategies, on-platform revenue surfaces (Reels, in-stream ads), and audience growth campaigns.
Domain
Creator Economy / Digital Media / Social Media
Deliverable
product features
Required skills
Social media strategy, on-platform monetization, A/B testing, campaign management, data analysis, cross-platform analytics, copywriting, video editing, graphic creation
Preferred skills
Platform representative relationships, deep knowledge of Meta/TikTok/X policies
Technologies
Meta Business Suite, Meta Ads Manager, platform-native analytics, cross-platform analytics tools
Responsibilities
Develop and implement social media strategy for 1M+ follower pages; Activate and optimize on-platform revenue surfaces; Direct creator and production teams on content strategy and posting cadence; Set up, manage, and scale social content campaigns; Conduct A/B testing for creatives and targeting; Prepare and deliver performance reports; Manage execution of paid social campaigns.
Seniority
Senior, hands-on management