Partner Marketing Manager
Core
Lead brand efforts and grow visibility for FTS Digital's LiveNOW channel with third-party FAST platform partners and news aggregators.
Role type
Partner Marketing Manager
Builds
Earned and paid marketing campaigns for LiveNOW and local news content on streaming platforms
Domain
Broadcast television, digital media, FAST platforms
Deliverable
product features
Required skills
partnership marketing, media relations, campaign execution, data analysis with Excel, creative asset development, competitor tracking
Preferred skills
Adobe Analytics, Adobe Creative Cloud
Technologies
Excel, Adobe Creative Cloud, Adobe Analytics
Responsibilities
Develop processes for placing earned media with streaming partners, manage relationships between editorial teams and FAST platforms, test and refine creative styles for partner campaigns, work on co-marketing opportunities, keep brand presence fresh on partner platforms, work with local stations to improve brand presence on news aggregators, measure and report on campaigns, track competitor marketing strategies
Seniority
Mid-level, hands-on IC
