Account Director - Shopper Marketing
Core
Senior client lead responsible for strategic development and delivery of integrated shopper marketing campaigns, global activations, and retail experiences for leading consumer brands across Global Travel Retail, duty-free, airports, and retail environments.
Role type
Senior Account Director (Shopper Marketing & Global Travel Retail)
Builds
Integrated shopper marketing campaigns, global activations, retail experiences, and activation toolkits for consumer brands.
Domain
Global Travel Retail, Duty-Free, Airport Retail, Omnichannel Shopper Marketing, Sports & Entertainment Rights
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic account leadership, global campaign management, commercial performance ownership, budget forecasting, stakeholder management, team mentorship, international project leadership, partnership strategy, shopper insight analysis
Preferred skills
Experience with global sport/entertainment rights holders, knowledge of TFWA Cannes events, ability to manage multidisciplinary teams across Europe/IMEA/APAC/Americas
Technologies
2D/3D creative tools, digital screen management systems, retail theatre platforms, omnichannel activation frameworks
Responsibilities
Build trusted relationships with senior stakeholders and retailers; oversee annual planning and quarterly business reviews; lead strategic development of global travel retail programmes; manage scope development, fee negotiations, and budget profitability; mentor Account Managers and Senior Managers; ensure delivery of high-standard campaigns across multiple international markets.
Seniority
Senior, hands-on IC with team leadership