Account Director - Shopper Marketing
Core
Senior client lead responsible for strategic development and delivery of integrated shopper marketing campaigns, global activations, and retail experiences for leading consumer brands across Global Travel Retail, duty-free, airports, and retail environments.
Role type
Senior Account Director (Shopper Marketing & Global Travel Retail)
Builds
Integrated shopper marketing campaigns, global activations, retail experiences, and activation toolkits for consumer brands.
Domain
Global Travel Retail, Duty-Free, Airport Retail, Shopper Marketing, Sports & Entertainment
Required skills
Strategic account leadership, Global Travel Retail expertise, Campaign activation management, Budget & commercial management, Team mentorship, International project leadership, Stakeholder management, Innovation in shopper marketing
Preferred skills
Experience with global sport/entertainment rights holders, Experience leading flagship industry events (e.g., TFWA Cannes), Multidisciplinary team leadership
Technologies
2D/3D creative, digital screens, retail theatre, omnichannel platforms
Responsibilities
Lead strategic development and delivery of integrated shopper marketing campaigns across Global Travel Retail; Oversee design, production, and delivery of activation materials; Mentor and develop Account Managers and Senior Managers; Own commercial performance of client portfolio including forecasting and fee negotiations; Drive profitability and sustainable growth for the client portfolio.
Seniority
Senior, hands-on IC with team leadership
