Product Manager, Buyer Cloud
Core
Product Manager for the Buyer Cloud (DSP) platform, focusing on Connected TV (CTV) ad buying capabilities, ad serving, filtering, and targeting.
Role type
Senior Product Manager (Buy-side Advertising)
Builds
Buyer Cloud (Demand Side Platform) for buying CTV advertising
Domain
Digital Advertising / Connected TV / Demand Side Platforms
Deliverable
product features
Required skills
Product Management, Demand Side Platforms (DSP), Connected TV (CTV), Ad Serving, Filtering, Targeting, Product Roadmap Strategy, Cross-functional Collaboration, Pricing Strategy, Margin Analysis
Preferred skills
Real-time bidding platforms, Building and scaling DSPs
Technologies
DSP, CTV platforms
Responsibilities
Define product concepts and justify expenditures for CTV buying capabilities; Collaborate with engineering to guide product launches; Analyze market trends and consumer needs to inform strategy; Develop detailed product features and implementation plans; Coordinate with external vendors and partners for delivery; Review and adjust pricing strategies; Conduct margin analyses for cost optimization.
Seniority
Senior, hands-on IC
