Product Marketing Lead
Core
Define product positioning, value propositions, and go-to-market strategies for Quantcast's AI-powered Demand Side Platform (DSP) and Q+ autonomous performance platform to drive customer adoption and commercial success.
Role type
Senior Product Marketing Lead (AdTech/B2B SaaS)
Builds
Messaging architecture, proof-point frameworks, GTM plans, and competitive intelligence for enterprise and mid-market buyers.
Domain
Digital advertising, programmatic advertising, AI-driven DSPs, media buying, performance optimization.
Deliverable
product features
Required skills
Product marketing strategy, go-to-market planning, competitive intelligence, customer research, messaging development, commercial storytelling, stakeholder influence, B2B sales cycle understanding.
Preferred skills
Adtech platform experience, programmatic advertising knowledge, DSP expertise, media buying familiarity, performance optimization understanding.
Technologies
DSPs, AI platforms, programmatic advertising tools, Q+ platform, Quantcast platform.
Responsibilities
Own differentiated positioning and value propositions across product lines; partner with Product Leadership to shape GTM strategy; build competitive intelligence discipline and battlecards; develop foundational product stories and pitch narratives; activate refreshed messaging through cross-functional teams.
Seniority
Senior, hands-on strategic IC
