CareerPlan

Principal Product Manager

San Francisco, CAFull-time2026-10-23 → 2026-11-10

Core

Define strategic direction for major experimental product lines and macro-bets, acting as a trusted advisor to the Executive Leadership Team on adtech trends.

Role type

Principal Product Manager (Strategy & Architecture)

Builds

Zero-to-one macro-bets and massive architectural shifts for an AI-powered Demand Side Platform (DSP)

Domain

Digital Advertising Technology (AdTech), AI, Performance Marketing

Deliverable

product features

Required skills

Executive persuasion, 0-to-1 commercialization, strategic balancing, technical depth, organizational force multiplication, business acumen

Preferred skills

Client experience in B2B/B2C/B2B2C, performance marketing/attribution expertise, Product Management certification

Technologies

AI workflows, data, algorithmic capabilities

Responsibilities

Align with Product Managers and Commercial leaders to drive product strategy; Author company-level narratives and persuade the ELT; Meet with clients to enhance marketplace understanding; Develop 1-year strategic direction for major product lines; Take accountability for complex cross-team architectures from inception to commercial outcomes; Clarify structural process improvements for senior leadership.

Seniority

Principal, hands-on IC with strategic mentorship