Analytics Solutions, Senior Associate
Core
Own end-to-end measurement strategy and instrumentation quality for web and native mobile initiatives to enable confident decision-making from behavioral data.
Role type
Senior Associate Analytics Instrumentation Manager
Builds
Tagging and advertising measurement implementations across channels
Domain
Financial services / Digital analytics
Required skills
Business analysis, Digital analytics, Measurement strategy, Tag management, Adobe Analytics, Google Analytics 360, Behavioral/clickstream data, Web analytics, Mobile analytics, Data integrity, Agile delivery, Stakeholder partnership
Preferred skills
SQL, Python, Ecommerce models, Event schemas, Data layer standards, Change management
Responsibilities
Translate business objectives into measurement strategies and tagging specifications, Define and align behavioral success metrics and KPIs, Review product requirements to identify measurement gaps, Collaborate with data teams to transform event data into accessible datasets, Validate releases and fixes to confirm accurate tracking, Document and maintain governance standards and event schemas, Troubleshoot tracking issues and implement configuration changes
Seniority
Senior, hands-on IC
