Sr. Measurement Science Lead
Core
Lead external measurement science voice to translate methodologies, results, and insights for Sales and clients, supporting incrementality studies and first-party measurement pilots.
Role type
Senior IC measurement science lead
Builds
Incrementality studies, first-party measurement solutions, and deep campaign analytics
Domain
Digital advertising, media measurement, and video ad buying
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Experimental research design, geo-based study execution, statistical power evaluation, third-party vendor partnership, business implication translation, first-party solution evaluation, infrastructure stress-testing, trend identification, benchmark enhancement, actionable insight surfacing
Preferred skills
Campaign management, data analysis tools, measurement technologies, Python programming
Technologies
Geo lift, holdout, DiD, reverse holdout, MTA, MMM, brand metrics, exposure logging, reporting APIs
Responsibilities
Design and execute geo-based and quasi-experimental studies; evaluate test power, holdout allocation, and spend structure; partner with third-party vendors for methodological rigor; translate results into business implications for clients and sales; trial and evaluate first-party measurement solutions in early-stage pilots; stress-test methodology and validate outputs; partner with Product and Engineering to refine measurement infrastructure; conduct deep dives into creatives, audience delivery, and performance drivers; identify trends across categories and markets; enhance internal benchmarks; surface actionable insights for optimization.
Seniority
Senior, hands-on IC
