Manager Media & Campaigns
Core
Develop and execute brand and media strategy for Cluster Western Europe, translating it into local campaign execution across relevant channels to drive brand awareness and commercial growth.
Role type
Manager, Media & Campaigns
Builds
Premium brand positioning and commercial campaigns for Miele in Western Europe
Domain
Consumer durables (home appliances) / Marketing & Media
Deliverable
product features
Required skills
Media strategy, campaign management, team leadership, stakeholder management, commercial acumen, analytical skills, negotiation
Preferred skills
Experience in premium brands, coaching and developing teams
Technologies
N/A
Responsibilities
Develop and implement brand and media strategy for Cluster Western Europe; Lead the Media & Brand team; Manage relationships with media agencies and publishers; Optimize media budget allocation; Collaborate with global stakeholders to strengthen premium positioning.
Seniority
Manager, hands-on leadership