Senior Director Marketing Consumer Journey
Core
Lead PUMA's global consumer journey and digital demand engine across all marketing channels to drive full-price sell-through and brand relevance.
Role type
Senior Director, Consumer Journey & Digital Marketing
Builds
Global omnichannel ecosystem connecting brand storytelling, product drops, and sales outcomes across DTC, retail, and wholesale.
Domain
Global Sports Marketing / Digital Commerce
Deliverable
product features
Required skills
Global team leadership, cross-channel campaign management, consumer data strategy, operating model transformation, stakeholder alignment, commercial strategy
Preferred skills
Experience with retail partners (JD, Foot Locker, Zalando), first-party data capture, platform-native content systems
Technologies
Web, App, Retail Tech
Responsibilities
Define global consumer journey framework from awareness to advocacy; Lead cross-channel integration of demand engine; Connect digital strategy across Brand, DTC, and Wholesale; Shape consumer data strategy and personalization; Co-own digital product roadmap; Standardize planning and performance tracking globally.
Seniority
Senior Director, Global Strategy & Operations