Associate Director, US Marketing Ophthalmology, Patient Experience Measurement & Engagement
Core
Define and execute patient experience measurement strategies and engagement programs for investigational ophthalmology therapies to improve treatment continuity and patient outcomes.
Role type
Senior strategy & program management lead (patient experience & engagement)
Builds
Integrated patient experience measurement frameworks and differentiated patient engagement strategies
Domain
Healthcare / Ophthalmology / Patient Support
Deliverable
dashboards & analysis
Required skills
Patient experience measurement, Engagement strategy development, Data analytics, Cross-functional leadership, Regulatory compliance, Strategic planning
Preferred skills
Ophthalmology/Retina experience, Product launch experience, CX measurement frameworks
Technologies
CRM, Digital engagement platforms
Responsibilities
Lead development of patient experience measurement frameworks and KPIs; Translate insights into actionable engagement strategies; Partner with stakeholders to ensure compliant program execution; Optimize patient journey based on behavioral insights.
Seniority
Senior, hands-on IC with strategic leadership
