Director, US Patient Marketing, NF1 PN
Core
Strategic lead for all patient-facing personal and non-personal initiatives to activate adult NF1 PN patients and drive patient demand in HCP offices.
Role type
Director, Patient Marketing (Pharmaceuticals)
Builds
Omnichannel branded and disease-state assets, patient engagement events, and DTC digital strategies.
Domain
Pharmaceuticals / Rare Disease (Neurofibromatosis 1)
Deliverable
product features
Required skills
Strategic planning, omnichannel media execution, agency management, budget management, KPI analysis, cross-functional collaboration, patient advocacy partnership, agile methodology, stakeholder management.
Preferred skills
Oncology or rare disease experience, sales and marketing dual-function experience, advanced degree (MBA/PhD), leading without authority.
Technologies
MS Office (Word, PowerPoint, Excel), CTV platforms, digital media tools.
Responsibilities
Lead strategic direction of personal and non-personal resources; partner with HCP marketing lead for omnichannel execution; develop DTC strategy; lead patient engagement and event execution; manage agency relationships and budgets; monitor performance KPIs; liaise with cross-functional teams (Sales, Patient Services, Legal, Medical).
Seniority
Director, strategic lead with team management.