Senior Marketing Manager Sportstyle
Core
Lead and support seasonal and annual Sportstyle marketing plans, managing product launches, campaigns, and retail activations for PUMA's fashion and streetwear categories.
Role type
Senior Marketing Manager (Sportstyle/Fashion)
Builds
Seasonal marketing plans, product launch campaigns, fashion and streetwear collaborations, and retail activations.
Domain
Fashion, Lifestyle, Streetwear
Deliverable
product features
Required skills
Category marketing, brand marketing, integrated marketing, project management, cross-functional collaboration, creative asset management, fashion industry knowledge, social and digital media expertise.
Preferred skills
International travel willingness, coaching and developing junior team members.
Responsibilities
Lead seasonal and annual Sportstyle marketing plans; manage execution of product launches, campaigns, and retail activations; drive consumer-focused storytelling across digital, social, and retail channels; own day-to-day project management for category initiatives; act as cross-functional point of contact; support regional teams with tools and content; monitor campaign performance and optimize based on KPIs; coach and develop junior team members.
