Gestionnaire de marque, Cardiovasculaire / Brand Manager, Cardiovascular
Core
Build a brand from the ground up for a major cardiovascular launch, shaping strategy and execution to impact patient lives.
Role type
Brand Manager (Cardiovascular)
Builds
Cardiovascular product brand and launch campaigns
Domain
Healthcare / Cardiovascular Therapeutics
Deliverable
product features
Required skills
Market research, Competitive intelligence, Campaign development, Data analysis, Project management, Cross-functional collaboration
Preferred skills
Cholesterol market experience, Product launch experience
Technologies
None stated
Responsibilities
Develop customer/patient needs understanding via market research; Translate strategy into actionable plans; Partner on HCP/HCC campaign development; Support compliant medical education strategies; Track KPIs and performance indicators; Prepare field teams for launch; Manage external agencies and consultants
Seniority
Mid-level, hands-on IC