Brand & Customer Manager HPV – Erwachsene / Gynäkologie (m/f/d)
Core
Develop and implement a scalable, digital-supported omnichannel Go-to-Market model for the HPV adult business, focusing on Gynecologists as the primary customer group to support vaccination awareness and administration.
Role type
Senior Brand & Customer Manager (Pharma)
Builds
Integrated marketing solutions, omnichannel campaigns, and digital engagement strategies for Gynecologists and adult patients.
Domain
Healthcare / Pharmaceutical / Vaccines
Deliverable
product features
Required skills
Strategic brand management, Customer journey analysis, Omnichannel marketing, Go-to-Market modeling, Data analytics, Stakeholder management, Budget management, Forecasting support, Cross-functional collaboration, Project management
Preferred skills
Experience in vaccine marketing, Experience in changing sales environments, Proficiency with digital marketing and CRM tools
Technologies
CRM tools, Digital marketing platforms, Analytics tools, Marketing automation platforms
Responsibilities
Analyze and optimize the customer journey for Gynecologists; Develop and implement a scalable omnichannel approach; Define segmentation and targeting strategies; Create and manage promotional and training materials; Manage external agency partners and budgets; Support sales force activation and motivation; Collaborate with Medical Affairs, Market Access, and Finance; Present strategy and business development updates.
Seniority
Senior, hands-on IC
