Brand & Customer Manager Impfstoffe (m/w/d)
Core
End-to-end brand and customer management for the VAXNEUVANCE vaccine in the German market, combining strategic planning with operational campaign execution.
Role type
Brand & Customer Manager (Pharmaceuticals)
Builds
Integrated marketing campaigns, promotional materials, and customer engagement strategies for a pneumococcal vaccine.
Domain
Pharmaceuticals / Vaccines / Healthcare Marketing
Deliverable
product features
Required skills
Brand Strategy, Brand Planning, Customer Engagement, Marketing Data Analysis, Project Management, Budget Management, Forecasting, Cross-functional Collaboration, Regulatory Compliance, Agency Management
Preferred skills
Vaccine experience, Financial Planning, Performance Management
Technologies
Business Applications, Data Analysis Tools
Responsibilities
Develop long-term brand strategy and L3-Next plans; create and manage annual action plans; oversee revenue and financial forecasts; plan and execute multi-channel campaigns; derive priorities from market and customer data; develop brand messages and customer journeys; manage promotional and training materials; brief and manage external agencies; control brand budget; collaborate with Sales, Medical, Market Access, and Finance; support field sales teams; present business reviews and recommendations.
Seniority
Mid-Senior, hands-on IC
