MM/AMD, Diabetes
Core
Develop and execute annual brand strategy and Integrated Business Planning (IBP) for diabetes products, driving growth and patient benefit in a competitive market.
Role type
Senior Brand Strategy & Business Planning Manager
Builds
Diabetes product brand equity and market share
Domain
Healthcare / Diabetes / Pharma
Deliverable
product features
Required skills
Marketing Strategy Implementation, Market Research, People Leadership, Pricing Strategies, Product Lifecycle Management (PLM), Strategic Thinking, Marketing Budget Management
Preferred skills
VBP post-management experience, KOL management, Digital marketing expertise
Responsibilities
Define and drive annual brand strategy and IBP plans; Execute business model transformation and access strategies post-VBP; Analyze customer behavior to identify growth opportunities; Lead brand promotion activities and digital content development; Collaborate cross-functionally with Sales, Medical, and Market Access teams; Monitor market performance and competitive dynamics.
