Vaccines Junior Brand and Customer Manager
Core
Develop customer segmentation, brand strategy, and customer plans for vaccines to reflect local market needs and support business objectives.
Role type
Junior Brand and Customer Manager (Pharmaceuticals)
Builds
Multichannel branded and unbranded programs, scientific congresses, speaker programs, and advisory boards.
Domain
Healthcare / Vaccines / Pharmaceutical Marketing
Deliverable
product features
Required skills
Brand planning, customer segmentation, market forecasting, multichannel program implementation, performance metric tracking, scientific information application, project management, data analysis
Preferred skills
None stated
Technologies
CRM, dashboards
Responsibilities
Lead local Brand Committees and drive brand planning governance; Develop customer strategies based on needs and barriers; Represent country needs in internal taskforces; Support forecasting of sales and investments; Implement marketing strategy and manage brand content; Track performance metrics to optimize brand sales; Collaborate with Medical Affairs and Market Access for compliant execution.
Seniority
Junior, hands-on IC
