Product Manager- HPV HCP
Core
Develop and execute brand and HCP engagement strategies for the HPV vaccine portfolio, focusing on healthcare professional education, demand shaping, and customer experience in Vietnam.
Role type
Product Manager (Pharmaceuticals/Healthcare)
Builds
Integrated HCP engagement initiatives, digital tools/apps, and educational content for the HPV franchise.
Domain
Pharmaceuticals, Vaccines, Healthcare Professional (HCP) Marketing
Deliverable
product features
Required skills
Brand Management, Digital Marketing, Market Analysis, Omnichannel, Product Marketing
Preferred skills
HCP marketing, vaccine experience, pharmaceutical compliance knowledge
Responsibilities
Develop annual marketing plans and tactical campaigns for HCP engagement; manage key HCP platforms and digital tools; coordinate KOL and stakeholder engagement activities; monitor campaign performance against KPIs and derive insights.
Seniority
Mid-level, hands-on IC
