Senior Director Global Entertainment & Influencer Marketing
Core
Lead PUMA's global entertainment, influencer, and creator marketing strategy to build a world-class ecosystem of celebrities, artists, musicians, athletes, and cultural tastemakers that increase brand relevance, desirability, and commercial impact.
Role type
Senior Director, Global Entertainment & Influencer Marketing
Builds
A structured, global entertainment and creator marketing model supporting brand heat, product demand, social engagement, and commercial conversion.
Domain
Sportswear, Fashion, Entertainment, Music, Youth Culture
Deliverable
product features
Required skills
Global entertainment/influencer/creator strategy, talent network management, operating model design, campaign integration, team leadership (10-20 people), budget management, creator commerce platforms, cultural intelligence, commercial conversion understanding, legal/contract complexity management.
Preferred skills
Experience in global consumer brands (sportswear, fashion, luxury), strong LA entertainment/music/fashion/sport/creator ecosystem network, ability to travel domestically and internationally.
Technologies
TikTok, Instagram, YouTube, Twitch, Snap, Discord, UGC platforms, affiliate models, creator storefronts.
Responsibilities
Define and lead global entertainment and influencer strategy; build and manage global talent architecture and relationships with agents/managers/publicists; design global operating models for influencer marketing; partner with Brand, PR, Product, and Retail teams to embed talent in campaigns; establish LA as a global cultural intelligence hub; lead VIP seeding and product heat strategies; develop creator-led demand models and measurement frameworks; lead and develop a team of 10–20 people; manage external agencies and budgets.
Seniority
Senior Director, strategic leadership with hands-on execution