Senior Director Global Entertainment & Influencer Marketing
Core
Lead PUMA's global entertainment, influencer, and creator marketing strategy to build a world-class ecosystem of celebrities, artists, musicians, athletes, and cultural tastemakers that increase brand relevance, desirability, and commercial impact.
Role type
Senior Director, Global Entertainment & Influencer Marketing
Builds
A structured, global entertainment and creator marketing model supporting brand heat, product demand, social engagement, and commercial conversion.
Domain
Sportswear, fashion, music, entertainment, and youth culture
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Global entertainment and influencer strategy, talent architecture and relationship management, operating model design for creator marketing, cross-functional campaign integration, VIP seeding strategy, creator commerce and platform innovation, measurement framework development, team leadership (10-20 people), agency management, budget planning and forecasting.
Preferred skills
Experience in global consumer brands (sportswear, fashion, luxury), strong network in Los Angeles entertainment and cultural ecosystems, commercial understanding of influence-to-conversion, cultural intelligence.
Technologies
TikTok, Instagram, YouTube, Twitch, Snap, Discord
Responsibilities
Define and lead global entertainment and influencer strategy; build and manage a global talent network; design and implement a global operating model for influencer marketing; partner with Brand, PR, and Product teams to embed talent in campaigns; establish LA as a global cultural intelligence hub; lead VIP and product seeding strategy; develop creator-led demand models; build a global measurement framework; lead and develop a team of 10–20 people.
Seniority
Senior Director, strategic leadership and team management