BCM Vaccines - Baltics
Core
Define and implement brand and customer strategies to support sustainable growth of the Vaccines portfolio across Estonia, Latvia, and Lithuania, with a primary focus on HPV strategy and improving vaccination coverage.
Role type
Senior Brand & Customer Strategy Manager (Vaccines)
Builds
Vaccines portfolio growth, HPV vaccination uptake, and customer activation initiatives across the Baltics.
Domain
Healthcare / Vaccines / Public Health
Deliverable
product features
Required skills
Strategic Planning, Market Research, Marketing Strategy Implementation, Marketing Data Analysis, Project Management, Customer Partnership, Cross-functional Leadership, Budget Management, Digital Engagement, Stakeholder Relationship Building
Preferred skills
Experience in strategy consulting, proficiency in a Baltic language, current employee status
Technologies
Digital engagement tools, Customer data platforms
Responsibilities
Lead development and execution of Vaccines brand and customer strategy; Build deep understanding of markets, customer needs, and vaccination pathways; Use data to identify gaps, prioritize opportunities, and allocate resources; Design and deliver customer activation initiatives to improve vaccination uptake; Lead cross-functional team planning and execution; Develop annual plans and manage budgets; Partner with B2B Strategic Partnership Manager; Collaborate with Medical Affairs on field-based activities; Explore and scale digital solutions for customer engagement; Build relationships with healthcare professionals and organizations across Estonia, Latvia, and Lithuania.
