Director, U.S. Marketing, Atherosclerosis
Core
Lead comprehensive HCC strategy, Direct-to-Patient (DtP) activation, and health equity initiatives for Atherosclerosis products in the U.S. market.
Role type
Director, U.S. Marketing (HCC Strategy)
Builds
Integrated patient-centered experiences, DtP roadmaps, and launch readiness for Atherosclerosis therapies.
Domain
U.S. Pharmaceutical / Cardiovascular (Atherosclerosis)
Deliverable
product features
Required skills
HCC strategy, Direct-to-Patient (DtP) strategy, product ownership, launch leadership, cross-functional collaboration, agile execution, budget management, stakeholder influence
Preferred skills
Scaling DtP capabilities, vendor/partner management, patient journey analytics, enterprise capability building, lead brand deployment
Technologies
CRM, digital funnel analytics, omnichannel platforms
Responsibilities
Develop holistic HCC experience and activation plans; build integrated patient-centered experiences; establish governance and KPI routines; lead end-to-end DtP strategy and launch readiness; drive cross-functional collaboration across marketing, access, digital, and supply chain; operate in an agile model to translate priorities into outcomes
Seniority
Director, strategic leadership with hands-on execution
