Brand Manager - Pharma
Core
Develop and execute brand strategies to achieve revenue targets for a specific pharmaceutical portfolio, focusing on innovative medicine brands.
Role type
Brand Manager (Pharma)
Builds
Promotional materials, events, conferences, and marketing campaigns for innovative medicine brands
Domain
Pharmaceuticals / Oncology
Deliverable
product features
Required skills
Brand Strategy, Marketing Strategy Implementation, Market Research, Marketing Budget Management, Strategic Planning, Launch Strategy, Portfolio Management, Financial Acumen, Compliance Management, Stakeholder Collaboration
Preferred skills
Oncology experience, Agile Methodology, Project Management, Pricing Strategies, Market Penetration
Technologies
None stated
Responsibilities
Develop and implement brand and marketing plans; Contribute to strategic and operational decisions for the assigned portfolio; Plan and manage innovative medicine brands; Collaborate with external agencies to deliver promotional activities; Conduct market research to gain insights into portfolio needs; Manage promotional budgets, forecasting, and tactical planning
Seniority
Mid-Senior, hands-on IC
