Sr. Spclst, Marketing Comms/Channels
Core
Lead and shape omnichannel strategy for a Business Unit/Brand to transform product-focused brands into customer-centric experiences.
Role type
Senior IC Omnichannel Marketing Strategy Manager
Builds
Integrated customer journeys and campaigns across digital and traditional channels
Domain
Marketing / Customer Experience / Omnichannel
Deliverable
product features
Required skills
Strategic planning, Omnichannel orchestration, Campaign execution, Data analysis, CRM tools, Stakeholder management, Customer journey design
Preferred skills
Regulated industry experience (pharmaceutical/healthcare), Advanced degree
Technologies
CRM tools, Digital marketing channels
Responsibilities
Lead development and execution of omnichannel strategy, Partner with Experience/Orchestration/CRM teams to design customer journeys, Monitor performance and optimize campaign orchestration, Establish governance with Marketing/IT/Legal/Data Analytics
Seniority
Senior, hands-on IC
