Staff Customer Journey Analytics & AI Lead
Core
Lead enterprise customer journey analytics capabilities using Adobe CJA, Adobe Analytics, and AEP to connect digital, marketing, sales, and service data for GE HealthCare, enabling AI-driven insights and actionable measurement frameworks.
Role type
Staff Customer Journey Analytics & AI Lead
Builds
Enterprise customer journey analytics capabilities, measurement frameworks, dashboards, and AI-driven analytics use cases
Domain
Healthcare + Digital Marketing Analytics
Deliverable
production ML models | dashboards & analysis
Required skills
Adobe Customer Journey Analytics, Adobe Analytics, Adobe Experience Platform, SQL, AI/Advanced Analytics, Data Governance, Stakeholder Management, Roadmap Strategy
Preferred skills
B2B journey analytics, Adobe Real-Time CDP, Python, Power BI, Regulated industry experience
Technologies
Adobe CJA, Adobe Analytics, AEP, SQL, Python, Power BI
Responsibilities
Lead strategy and delivery of analytics capabilities; Define measurement frameworks and KPIs; Configure CJA connections and data views; Build dashboards and journey visualizations; Integrate multi-source data for cross-channel analysis; Define and validate event tracking and XDM schemas; Evaluate and enable AI use cases; Establish data governance and privacy standards; Mentor analysts and drive platform adoption.
Seniority
Staff, strategic leadership with hands-on technical expertise