Head of MarTech Products and Strategy
Core
Define vision, strategy, and roadmap for enterprise MarTech capabilities and products powering customer engagement across the business.
Role type
Head of MarTech Products and Strategy
Builds
Enterprise MarTech portfolio supporting personalisation, customer activation, journey orchestration, experimentation, marketing automation, and decisioning.
Domain
Insurance / MarTech / Customer Engagement
Deliverable
production ML models
Required skills
MarTech leadership, product strategy, Adobe Experience Cloud expertise, CDP management, marketing automation, journey orchestration, digital analytics, AI-enabled customer experiences, stakeholder influence, team leadership
Preferred skills
Experience with Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Adobe Analytics, Adobe Target, Real-Time CDP
Technologies
Adobe Experience Cloud, Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Adobe Analytics, Adobe Target, Real-Time CDP, Customer Data Platforms (CDPs)
Responsibilities
Define vision, strategy, and roadmap for enterprise MarTech capabilities; product manage a martech portfolio; provide strategic leadership across the Adobe ecosystem; ensure investments deliver better customer experiences and commercial outcomes.
Seniority
Senior, hands-on IC with strategic leadership
