Chief Marketing Officer, Contrast Media
Core
Global owner of downstream marketing for the largest portfolio in Pharmaceutical Diagnostics, accountable for global strategy, brand positioning, lifecycle management, and new product launch readiness for contrast media.
Role type
Senior, hands-on IC Chief Marketing Officer
Builds
Global downstream marketing engine, standardized digital-first omni-channel model, and repeatable launch playbooks for contrast media products.
Domain
Healthcare / Pharmaceutical Diagnostics / Contrast Media
Required skills
Global marketing strategy, mature brand defense and lifecycle management, new product launch readiness, digital and martech leadership, standardization and operating-model design, advanced analytical and financial acumen, change management, healthcare product acumen
Preferred skills
Experience in diagnostic imaging or pharmaceutical imaging agents
Technologies
CRM, marketing automation, digital asset management, AI and automation tools
Responsibilities
Own global downstream marketing strategy and brand positioning; lead Worldwide Product Planning and Long Term Strategy; manage mature brand defense against generic competition; prepare for new product launches; drive shift to digital-first omni-channel model; establish global measurement systems and KPIs; lead cross-functional partnerships with medical affairs, regulatory, and sales; ensure compliance with pharmaceutical regulations.
Seniority
Principal, strategy & mentorship