Digital Marketing Manager
Core
Develop and execute digital marketing strategies for the Ultrasound business to drive brand awareness, customer engagement, and demand generation.
Role type
Digital Marketing Manager
Builds
Integrated digital campaigns, lead generation programs, and customer journey optimization for the Ultrasound product line.
Domain
Healthcare / Medical Devices / Ultrasound
Deliverable
product features
Required skills
Digital campaign management, lead generation, CRM and marketing automation, SEO/SEM, social media management, data analytics, project management
Preferred skills
Healthcare or medical device industry experience, Ultrasound or Diagnostic Imaging knowledge, familiarity with China's digital ecosystem
Technologies
CRM, marketing automation platforms, SEO/SEM tools, social media platforms, webinars, WeChat
Responsibilities
Develop and execute digital marketing strategies aligned with business objectives; Lead integrated campaigns to drive brand awareness and demand generation; Manage digital channels including website, WeChat, email, and social media; Track campaign performance and leverage data-driven insights to improve ROI.
