Lifecycle MR leader
Core
Define and drive MR lifecycle growth strategy for Korea by identifying opportunities in MSA, ODS, Option & Upgrade, and software upgrades across the installed base.
Role type
Senior lifecycle growth leader (MR clinical and commercial)
Builds
Lifecycle solutions (MSA, ODS, O&U, software upgrades) and growth programs for GE HealthCare MR systems
Domain
Medical Imaging (MRI) / Healthcare Commercial
Required skills
MR clinical and product knowledge, installed base analysis, customer segmentation, commercial strategy, cross-functional partnership, value proposition development, performance monitoring
Preferred skills
GE HealthCare MR product experience, KOL engagement, reference site development
Technologies
MR systems, MSA, ODS, Option & Upgrade, software upgrades
Responsibilities
Define and drive MR lifecycle growth strategy for Korea; Analyze MR installed base and identify opportunities across MSA, ODS, O&U, upgrades, renewals, and win-back; Segment customers and prioritize target accounts based on customer needs and growth potential; Understand customer clinical and operational needs and recommend appropriate MR lifecycle solutions; Partner with Service Sales to turn identified opportunities into customer engagements and business opportunities; Work with Equipment Sales to introduce lifecycle solutions as part of new equipment opportunities and post-installation engagement; Use MR clinical and application knowledge to help customers improve system utilization and realize greater value from their MR systems; Develop simple and effective customer messages, value propositions, and growth programs that sales teams can use in the field; Collaborate with Clinical, Service Delivery, OTR, Marketing, Finance, and AKA/Global teams to execute lifecycle initiatives; Develop reference sites, customer success stories, and KOL/key-user engagement to share successful lifecycle solutions with the market; Monitor lifecycle business performance and identify additional opportunities for growth and improvement.