Lifecycle Marketing Manager
Core
Build and lead lifecycle marketing programs to turn interest into sales-ready demand and keep customers engaged post-purchase for medical imaging solutions.
Role type
Lifecycle Marketing Manager
Builds
Pre-sale nurture journeys, email campaigns, content, and post-purchase adoption programs for medical imaging devices.
Domain
Healthcare / Medical Devices / B2B SaaS
Deliverable
product features
Required skills
Lifecycle marketing strategy, email campaign management, copywriting, content strategy, marketing automation, campaign orchestration, data analysis, project management, creative direction.
Preferred skills
Healthcare/medical device experience, B2B SaaS customer marketing, specialized professional audience marketing.
Technologies
Marketo, CRM, Email platforms, AI tools.
Responsibilities
Own pre-sale nurture strategy and build triggered campaigns; lead email calendar and campaign execution; develop integrated campaigns and ABM programs; own content and blog strategy; support post-purchase customer journey and product adoption; test and optimize funnel performance.
Seniority
Mid-level, hands-on IC (via careerplan.io/jobs/D7-009-35-074-lifecycle-marketing-manager-at-clarius-mobile-health)