Global Pre-Launch Campaigns Manager
Core
Architecting global pre-launch marketing campaigns to build scientific awareness and prepare the market for new medical device introductions.
Role type
Senior Global Marketing Manager (Pre-Launch)
Builds
Global pre-launch awareness campaigns and master asset frameworks for new product introductions.
Domain
Medical Devices / Healthcare Technology
Deliverable
product features
Required skills
Strategic campaign development, omnichannel execution, creative direction, brand stewardship, SEO and digital content optimization, agency management, cross-functional stakeholder alignment, data-driven optimization.
Preferred skills
Experience translating complex scientific data into human-centric narratives, expertise in large-scale medical congress management.
Responsibilities
Design and execute global pre-launch campaign strategies; lead implementation across digital platforms, medical congresses, and offline events; provide creative leadership and oversee master asset architecture; manage external creative and media agencies; partner with analytics teams to optimize campaign performance.
Seniority
Senior, hands-on IC