Associate Director U.S. Marketing, Consumer Strategy - Crohn's Disease (CD)
Core
Drive foundational consumer strategy and planning for the launch of a novel investigational treatment for Crohn's disease, focusing on positioning, targeting, and optimizing customer experience.
Role type
Associate Director, U.S. Marketing Consumer Strategy
Builds
Launch of a novel therapeutic for Inflammatory Bowel Disease (IBD)
Domain
Pharmaceutical / Immunology / Inflammatory Bowel Disease
Deliverable
product features
Required skills
Strategic marketing, Brand management, Market research, Data analytics, Consumer experience optimization, Health equity strategy, Patient advocacy engagement, Budget management, Omnichannel marketing, Agile methodology
Preferred skills
Launch experience, US commercial/regulatory knowledge, Agency/vendor management, Jira/Mural proficiency
Technologies
Jira, Mural
Responsibilities
Drive foundational consumer strategy leveraging L3 marketing framework; Collaborate with market research and analytics teams to generate business insights; Partner with agencies on unbranded campaign planning and execution; Optimize consumer experience journey; Lead OPDP submission for launch; Manage consumer budget and planning process; Develop Patient Advocacy Group engagement strategies.
Seniority
Senior, hands-on IC with strategic leadership
