Marketing Specialist (w/m/d)
Core
Strategic and operational marketing and corporate communication to strengthen brand positioning, generate leads, and drive business development.
Role type
Marketing Specialist
Builds
Marketing campaigns, content, digital marketing, social media, PR, events, and sales-supporting materials for internal and external audiences.
Domain
Logistics / B2B Services
Deliverable
product features
Required skills
Strategic marketing planning, full-funnel marketing mix management, CRM and marketing automation, campaign performance measurement (KPIs), external agency management, content creation for diverse audiences, customer journey mapping
Preferred skills
Logistics domain knowledge, hands-on execution mindset
Technologies
HubSpot, Google Analytics, LinkedIn Campaign Manager, CMS, Microsoft 365
Responsibilities
Define and execute strategic marketing direction, manage the entire marketing mix from content to events, collaborate with Sales and leadership to align marketing with business goals, measure campaign effectiveness via KPIs, manage external partners and budgets, develop targeted content and communication formats for employees, customers, and partners, utilize CRM tools to optimize lead generation and communication processes
Seniority
Mid-level, hands-on IC
