Director, Product Marketing, Matterport - Arlington, VA
Core
Lead product marketing strategy, positioning, and go-to-market execution for Matterport's 3D digital twin platform across commercial and residential real estate portfolios.
Role type
Director, Product Marketing (Enterprise B2B Technology)
Builds
Industry narratives, sales enablement toolkits, campaign messaging, and lifecycle content for Matterport and CoStar Group marketplaces.
Domain
Real Estate Technology (3D Digital Twins, AI-driven spatial data)
Deliverable
product features
Required skills
Enterprise B2B product marketing leadership, go-to-market strategy, audience-led messaging, cross-functional partnership, competitive intelligence, funnel performance management, team building and coaching
Preferred skills
Experience transitioning teams from product-led to audience-led messaging, hands-on experience with residential real estate and multi-family marketing, AI integration in marketing workflows
Technologies
AI tools for buyer research and content production
Responsibilities
Own the product marketing charter and set quality standards; lead and develop the product marketing team; carry residential real estate and multi-family portfolios; define joint marketing strategy with Homes.com and Apartments.com; set commercial real estate marketplace strategy; define Matterport positioning for priority industries; drive growth and funnel performance; partner with Sales, Demand Generation, and International Marketing; represent Matterport at industry events
Seniority
Director, strategic leadership with hands-on execution