Martech Manager
Core
Maximize the value of the MarTech and AdTech ecosystem by connecting audience data, activation workflows, and platform operations across Marketing, Product, and Technology teams to support personalization and campaign performance.
Role type
Martech Manager (hands-on IC)
Builds
Audience activation workflows, tracking integrations, and platform operations for the real estate marketplace.
Domain
Real Estate Technology / Digital Advertising
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Audience strategy, first-party data activation, platform operations, data governance, privacy compliance, campaign tracking, audience segmentation, technical troubleshooting, reporting
Preferred skills
Real estate industry experience, Tealium, Google Ad Manager, Google Tag Manager, Meta Business Manager, server-side conversion tracking, API-based audience integrations
Technologies
Google Ad Manager, Google Tag Manager, Tealium, Meta Business Manager, Google Ads, Google Analytics
Responsibilities
Lead audience strategy and enablement across the MarTech ecosystem; drive activation and optimization of customer audiences; manage operational management and optimization of the advertising technology ecosystem; oversee tracking, measurement, and platform integrations.
Seniority
Mid-Senior, hands-on IC
