Senior Product Manager, Targeting
Core
Lead the strategy and execution for Attentive's Targeting product area, building customer-facing experiences that help marketers create high-performing audiences through segmentation, recommendations, and intelligent targeting workflows.
Role type
Senior Product Manager (MarTech/Personalization)
Builds
Customer-facing targeting tools and audience management features for the Shopper Management pillar
Domain
MarTech, AdTech, Customer Data Platforms (CDPs), Personalization
Deliverable
product features
Required skills
Product strategy and roadmap ownership, Customer research and discovery, Cross-functional leadership (Engineering, Design, Data Science), Data-driven decision making, SQL proficiency, Analytics platform familiarity (Looker, Heap)
Preferred skills
Experience in MarTech, AdTech, CDPs, personalization, or audience management
Technologies
SQL, Looker, Heap
Responsibilities
Own the vision, strategy, and roadmap for Targeting products; Build customer-facing experiences for audience creation; Partner with customers to understand audience building workflows; Drive product discovery using behavioral data; Work cross-functionally to deliver scalable targeting capabilities; Define success metrics and optimize experiences via experimentation; Act as a product leader to influence organization-wide strategy
Seniority
Senior, hands-on IC
