Product Marketing Manager
Core
Develop and execute go-to-market strategies for agent products and feature releases to drive engagement and growth within the residential real estate segment.
Role type
Product Marketing Manager (B2B)
Builds
Go-to-market strategies, value propositions, integrated campaigns, and sales enablement materials for agent-facing products.
Domain
Real Estate Technology / Property Marketplace
Deliverable
product features
Required skills
Go-to-market strategy planning, value proposition development, cross-functional campaign execution, market and competitor analysis, sales enablement creation, launch performance monitoring
Preferred skills
Real Estate industry experience, challenger brand growth track record
Technologies
None explicitly stated
Responsibilities
Support planning and delivery of go-to-market strategies for agent products and feature releases; Contribute to development of clear value propositions and messaging; Partner cross-functionally to develop and execute integrated campaigns and sales enablement materials; Leverage customer and market insights to inform messaging and positioning; Create tools and narratives to equip sales teams; Monitor campaign and launch performance to optimize future activity
Seniority
Mid-Senior (4-7+ years experience)