Director, Marketing Data & Analytics
Core
Lead a high-performing Marketing Analytics team to turn data into better decisions, stronger investment choices, and measurable business outcomes across the marketing funnel.
Role type
Director, Marketing Data & Analytics (Strategy & Operations)
Builds
Trusted, scalable analytics products and self-service dashboards for Marketing and senior leaders
Domain
B2B SaaS Marketing, Data Analytics, Business Intelligence
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Marketing analytics leadership, measurement strategy, attribution modeling, forecasting, experimentation design, ROI analysis, SQL, data modeling, data warehouse management, BI/dashboarding, stakeholder influence, team development
Preferred skills
High-growth B2B SaaS experience, Agentic Analytics implementation
Technologies
Snowflake, AWS, Tableau, Streamlit, SelectStar, Informatica
Responsibilities
Define and evolve marketing measurement strategy including KPI definitions and ROI frameworks; Partner with Finance, Sales, and Product on planning and budget allocation; Establish data quality, semantic-layer, and governance practices; Translate complex analytical findings into executive narratives and recommendations.
Seniority
Director, strategic leadership with hands-on technical fluency