Retail Marketing Manager
Core
Lead brand activations and orchestrate premium in-store experiences across Miele Experience Centres to drive customer engagement, traffic, and sales performance.
Role type
Retail Marketing Manager
Builds
Premium in-store experiences, brand activations, and consumer marketing plans for Miele Experience Centres across Great Britain and Ireland.
Domain
Retail / Home Appliances
Deliverable
product features
Required skills
Trade marketing, retail marketing, event management, visual merchandising, stakeholder relationship management, customer insights analysis, project management, commercial planning
Preferred skills
SAP experience, Microsoft Office proficiency
Technologies
SAP, Microsoft Office
Responsibilities
Orchestrate premium in-store experiences and activations; manage visual merchandising and promotional assets; develop relationships with local stakeholders and landlords; identify opportunities to improve conversion and profitability; develop quarterly and annual consumer marketing plans; coordinate promotional execution and store events; travel to support Experience Centres and monitor performance.
Seniority
Mid-level (3-5 years experience)