Senior Market Development Manager
Core
Manage and direct a team of Marketing Development Managers to execute regional marketing strategies that drive sales and growth for the Retail Sales footprint.
Role type
Senior IC regional marketing manager (sales support)
Builds
Regional marketing plans, event strategies, and vendor-managed promotional campaigns
Domain
Insurance / Retail Sales
Deliverable
product features
Required skills
Team leadership, regional marketing strategy, budget management, ROI analysis, vendor relationship management, sales reporting
Preferred skills
Experience building geographically diverse teams, managing dispersed teams across multiple regions
Technologies
None stated
Responsibilities
Oversee production of monthly marketing communications, make strategic recommendations for marketing spend based on ROI data, track and report on event results, manage key vendor relationships, manage advertising/marketing spend to budget, complete routine sales and marketing reports, supervise Marketing Development Managers (MDMs), develop local marketing strategies and tactics to support sales objectives, lead and motivate MDMs across Retail Sales
Seniority
Senior, hands-on IC with supervisory duties
