Sr Manager Social Media
Core
Lead strategy development and planning for major social platforms while shaping a unified brand presence for Academy Sports + Outdoors.
Role type
Senior Manager, Social Media Strategy & Operations
Builds
Paid and organic content strategies, brand ambassador programs, and influencer campaigns for a national sports + outdoors retailer.
Domain
Retail / Sports & Outdoors / Digital Marketing
Deliverable
product features
Required skills
Social media strategy, paid media management, influencer strategy, content development, cross-functional collaboration, team leadership, performance analysis, storytelling, project management
Preferred skills
Experience with emerging social channels, brand ambassador program management
Technologies
Social media platforms, paid media tools, content management systems
Responsibilities
Develop and execute social media strategies across major platforms; manage paid and organic content calendars; lead influencer and brand ambassador initiatives; optimize performance through data analysis and testing; manage and mentor a social media team; collaborate with creative, production, and internal stakeholders.
Seniority
Senior, hands-on IC with team leadership