Creative Strategist (Gaming Experience Preferred)
Core
Develop data-driven creative strategies and concepts for User Acquisition, Retargeting, and App Store Optimization to drive growth, engagement, and retention for mobile and web games.
Role type
Junior Creative Strategist (Gaming)
Builds
High-performing UA/RT campaigns and ASO optimizations for free-to-play mobile games
Domain
Mobile Gaming / Digital Advertising
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Creative strategy development, Data analysis, Ad brief writing, Creative testing, Competitor research, Cross-functional collaboration
Preferred skills
Game design knowledge, UA/RT/ASO strategy expertise, Campaign oversight, Agency experience
Technologies
UA platforms, RT platforms, ASO tools, Analytics platforms
Responsibilities
Analyze creative performance to identify resonating assets, Develop data-driven creative concepts aligned with campaign objectives, Write data-driven ad briefs, Drive hypothesis-backed creative testing, Research competitor strategies and gaming trends, Partner with UA/RT/ASO and game teams to align creative with product features
Seniority
Junior, hands-on IC