Senior Business Data Analyst - Ad Operations
Core
Monitor and optimize programmatic advertising campaigns on the Arity marketing platform using real-time and historical data to improve efficiency and revenue.
Role type
Senior Business Data Analyst (Ad Operations)
Builds
Optimized digital advertising campaigns and automated decisioning systems for advertisers and publishers
Domain
Digital Advertising / Programmatic Advertising
Deliverable
production ML models | product features
Required skills
SQL, Python, programmatic advertising ecosystem knowledge, A/B testing design, causal inference, data analysis for large-scale datasets
Preferred skills
Machine learning concepts, cloud data platforms (BigQuery), semantic layer development, AI-powered coding assistants
Technologies
Python, SQL, BigQuery
Responsibilities
Monitor and optimize programmatic campaigns using real-time and historical data signals; Diagnose performance issues across supply, demand, and delivery systems; Design and evaluate A/B and multivariate experiments; Collaborate cross-functionally to operationalize optimization strategies; Contribute to automated decisioning systems for budget allocation and bidding; Partner with data scientists to translate business problems into ML-driven solutions
Seniority
Senior, hands-on IC
