Sr. Marketing Manager (Global apparel)
Core
Lead global marketing strategy and execution for KLIM and 509 outdoor apparel brands, overseeing brand positioning, consumer engagement, PR, content, and integrated campaigns.
Role type
Senior Marketing Manager (Global Apparel)
Builds
Global marketing strategies, integrated campaigns, brand positioning, and consumer engagement programs for KLIM and 509.
Domain
Outdoor apparel and powersports
Deliverable
product features
Required skills
Global marketing strategy, team leadership, integrated campaign management, public relations, content strategy, budget management, consumer insights analysis, brand management, cross-functional collaboration.
Preferred skills
Experience in outdoor/powersports/apparel industries, athlete/ambassador program management, event marketing, digital marketing channels, consumer-direct business models.
Technologies
Digital marketing channels, marketing analytics tools, CRM systems, project management software.
Responsibilities
Lead and develop a global marketing team of ~4 direct reports; Develop and execute global marketing strategies; Lead integrated marketing campaigns across owned and earned channels; Partner with Product, Sales, and Operations teams; Establish and oversee content and creative strategies; Direct global public relations and brand communications; Lead athlete, ambassador, influencer, and sponsorship programs; Oversee event marketing strategies; Analyze consumer insights and market trends; Develop and manage an annual marketing budget of approx. $2.5M.
Seniority
Senior, hands-on IC with team leadership