Sr. Associate Marketing Manager, Paid Media
Core
Lead development and execution of integrated media strategies across paid search, display, social, programmatic video, email, SMS, and direct mail to drive brand growth and retail performance.
Role type
Senior Associate Marketing Manager (Paid Media)
Builds
Multichannel paid media campaigns and measurement plans for powersports products
Domain
Automotive / Powersports / Digital Marketing
Required skills
Media strategy, paid search, display, social, programmatic video, email, SMS, direct mail, campaign optimization, cross-channel reporting, analytics, customer data platforms, demand-side platforms, data management platforms, supply-side platforms, pixels, ad servers, personalization, dynamic content
Preferred skills
Google Ads, Meta Ads, customer acquisition, powersports industry knowledge
Technologies
Google, Meta, CDP, DSP, DMP, SSP, Ad Servers
Responsibilities
Develop and execute integrated media strategies, manage day-to-day campaign execution, lead cross-channel reporting and analytics, present findings to leadership, develop tactical campaign designs and measurement plans, partner with agencies on setup and optimization, monitor media trends
Seniority
Senior, hands-on IC